The Power Of Pull: Joi Ito And Yossi Vardi Have Pull, And So Can ...

Editor's note: The following set of excerpts is from the recently published book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In. ... was in a sketchy area of townâ€"too sketchy, it turns out: he'd been dropped at the wrong hotel, one with the same name as the hotel where the conference was taking place. If he hadn't been so tired, Joi might never have gotten out of the taxi. When he turned around to look for it now the driver had left already. ...